Behavioral Marketing Communication

Purpose

Behavioral Marketing Communication lies at the heart of both our professional and personal lives. This program aims to help participants understand and control the behavioral processes that influence decision-making — improving workplace efficiency while fostering awareness of how behavior shapes marketing communication in daily life.

Learning Outcomes

Participants will learn how to apply behavioral communication systems to enhance sales performance and professional effectiveness. At the same time, they will gain the ability to recognize how and why brands influence consumer behavior, leading to smarter decisions and more effective communication strategies.

Target Audience

This program is designed for professionals working in marketing, sales, communication, and product management, as well as for executives and specialists in finance, accounting, and human resources who wish to gain an advanced understanding of behavioral marketing communication.

Training Content

• Understanding the Customer Mind and the Subconscious

• Emotional and Experiential Approaches in Communication

• Analyzing Buying Behavior

• Channel-Based Communication Strategies

• Consumer Subconscious Structuring

• Cognitive Fluency and Decision Flow

• Verbal Engineering and Associative Triggers

• Behavioral Segmentation

• The New Digital Continent & Social Media Behavior

• The VALS System in Communication

• A New Perspective on Maslow’s Hierarchy

• Generations and Behavioral Habits

• Social Marketing Communication

• Key Value and Perception Analyses

• Data Management and Communication Channels

Duration:

4 days – 5 hours per day

Total: 20 hours