Marketing once relied on creativity and intuition. Today, it runs on data — volumes of it. Every click, search, purchase, or pause adds another layer to the digital identity of consumers. But with unlimited data comes an unprecedented paradox: the more we know, the less…

In a world dominated by screens and algorithms, consumers crave one thing that technology often fails to deliver — feeling. While digitalization has enhanced accessibility, it has also numbed the senses. The brands that thrive today are those that go beyond visuals and engage the…