AI-Powered Marketing Transformation

Purpose

Created and led by Erkan Terzi, this advanced program explores how artificial intelligence is redefining marketing strategy, communication, and customer experience. It bridges the gap between creativity and technology — helping participants use AI tools ethically and effectively.

Learning Outcomes

Participants will understand how to integrate AI into marketing operations, automate decision-making processes, and use machine learning models to predict customer behavior.

Target Audience

Marketing professionals, executives, and entrepreneurs aiming to lead their organizations through the digital transformation era.

Training Content

• The Future of AI in Marketing

• Data Personalization and Predictive Modelling

• Ethical AI and Consumer Trust

• Smart Automation in Campaign Management

• AI in Content Creation and Communication

• Marketing Dashboards & Performance Tracking

• Building an AI-Ready Marketing Strategy

Duration:

4 days – 5 hours per day

Total: 20 hours