Strategic Marketing Communication

Purpose

When the scientific approach of marketing meets practical outcomes, achieving successful marketing communication becomes much easier. Through this training, participants will learn how to effectively implement strategic marketing communication within their industries and organizations.

Learning Outcomes

This program not only explains how to apply scientific approaches within the scope of strategic marketing but also provides real-world case studies that help participants enhance their academic knowledge and achieve measurable success in their professional projects.

Target Audience

This program is designed for professionals working in marketing, sales, communication, public relations, and product management, as well as senior executives and professionals from finance, accounting, and human resources who wish to gain an advanced strategic perspective in marketing.

Training Content

• Fundamentals of Strategic Marketing

• Market Research and Analysis

• Target Audience and Segmentation Studies

• Product and Service Strategy

• Marketing Communication

• Distribution and Channel Management

• Brand Management and Valuation

• Data and Analytics Systems

• Measuring and Improving Marketing Strategy

• Project Management and Creative Idea Development

• Social Responsibility and Ethics in Marketing

• Case Study Analysis and Reporting Systems

Duration:

8 days – 5 hours per day

Total: 40 hours