Building a Personal Brand

Purpose

This program is designed to guide mid- and senior-level executives through the essential steps of building their own personal brand. Participants will learn how to position themselves strategically and communicate their professional value with clarity and authenticity.

Learning Outcomes

Unlike product or corporate brand management, this training focuses on understanding and managing the personal branding process more effectively. Participants will learn how to use personal branding as a strategic tool in both professional growth and organizational success.

Target Audience

This program is ideal for mid- and senior-level professionals across all management departments who wish to strengthen their leadership identity and professional influence through personal branding.

Training Content

• What Is a Personal Brand?

• Thinking of Yourself as a Product

• Why Personal Branding Matters

• Key Questions to Ask Yourself

• How to Strengthen Your Personal Brand

• Understanding Social Media Dynamics

• Building Your Core Values

• Managing and Sustaining Your Personal Brand

Duration:

1 day – 4 hours

Total: 4 hours