Marketing Intelligence & Behavioral Strategy

Purpose

Designed by Erkan Terzi, this program focuses on combining data-driven marketing intelligence with behavioral insights to build powerful, ethical, and scalable strategies. Participants will explore how behavioral economics, consumer psychology, and data analytics shape modern decision-making processes.

Learning Outcomes

Participants will learn how to translate marketing data into strategic actions, identify hidden behavioral patterns, and design campaigns that influence with precision and authenticity.

Target Audience

Marketing and communication professionals, brand managers, strategists, and executives who aim to master behavioral analysis and data interpretation in marketing.

Training Content

• Foundations of Behavioral Marketing

• Data-Driven Decision Making

• Emotional Triggers in Consumer Behavior

• Predictive Analytics in Marketing

• Trust and Credibility in Brand Communication

• Marketing Algorithms and Automation

• Measuring Behavioral Impact

Duration:

5 days – 4 hours per day

Total: 20 hours