Purpose
This program aims to help professionals understand the evolving landscape of digital technologies that are transforming communication. Participants will explore how these technologies shape modern communication practices and learn how to effectively design, manage, and integrate digital communication strategies within their organizations.
Learning Outcomes
The training focuses on improving both individual and organizational performance by introducing innovative and ethical approaches to managing technology. Participants will gain insight into how to enhance efficiency, manage digital assets, and integrate new technologies into their business communication processes with measurable impact.
Target Audience
This program is designed for professionals working in marketing, sales, communication, and product management, as well as for senior executives and professionals in finance, accounting, and human resources who seek to develop an advanced understanding of digital communication and integration systems.
Training Content
• Digital Asset Management
• Online Sales Processes
• Digital Advertising and Capabilities
• Social Media Management and Techniques
• Analytics for Performance Measurement and Optimization
• Utilizing Innovative Technologies
• Data Management in Business Intelligence
• Digital Communication Integration
• Digital Reporting Processes
• Advergaming and Digital Projects
• Social Communication Processes
Duration:
8 days – 5 hours per day
Total: 40 hours